Hiring | Assistant Manager - Marketing | Adani Enterprises Limited
Key Responsibilities
BTL Marketing & Activations
- Develop and execute annual and quarterly BTL marketing calendars aligned with airport business objectives.
- Plan and manage on-ground activations, experiential campaigns, roadshows, exhibitions, kiosks, and brand promotions.
- Coordinate seasonal and festive campaigns across terminals and commercial areas.
- Drive passenger engagement initiatives to enhance the travel experience.
Retail & Non-Aero Revenue Support
- Conceptualize promotional campaigns to increase footfall and sales at retail, F&B, and service outlets.
- Collaborate with concessionaires to design joint marketing programs and customer engagement activities.
- Measure campaign effectiveness through sales uplift, footfall growth, and customer participation metrics.
Event Management
- Execute airport events, cultural programs, brand showcases, product launches, and entertainment activities.
- Manage event agencies, vendors, artists, and promotional partners.
- Ensure smooth implementation while complying with airport operational and security requirements.
Stakeholder Coordination
- Coordinate with internal departments including Operations, Security, Terminal Management, Commercial, and Corporate Communications.
- Liaise with brands, concessionaires, advertising agencies, and event partners.
- Obtain necessary approvals and ensure compliance with airport regulations.
Digital & Customer Engagement Support
- Support digital marketing initiatives through integration with on-ground campaigns.
- Assist in passenger engagement programs through social media, contests, and loyalty initiatives.
- Collect customer feedback and insights for future campaign planning.
Vendor & Budget Management
- Identify and manage marketing agencies, event partners, and production vendors.
- Negotiate contracts and ensure optimum utilization of marketing budgets.
- Track campaign expenses and ensure adherence to approved budgets.
Reporting & Analytics
- Monitor campaign ROI and prepare performance reports.
- Analyze passenger behavior, footfall trends, and promotional outcomes.
- Present campaign results and recommendations to management.
Qualifications
- MBA/PGDM in Marketing, Mass Communication, Event Management, or related field.
- 5-8 years of experience in BTL marketing, event management, retail marketing, mall marketing, hospitality, aviation, or experiential marketing.
- Experience in managing large-scale consumer engagement activities preferred.
Key Skills
- BTL Marketing
- Event Management
- Brand Activation
- Retail Marketing
- Vendor Management
- Stakeholder Management
- Budget Management
- Communication & Negotiation
- Campaign Planning & Execution
- Data Analysis & Reporting
KPIs
- Number of activations/events executed.
- Passenger engagement levels.
- Commercial area footfall growth.
- Retail/F&B sales uplift from campaigns.
- Campaign ROI.
- Concessionaire participation and satisfaction.
- Budget adherence and execution efficiency.
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