Hiring | Chief Sales & Marketing Officer | Adani Enterprises Limited

July 24, 2026

Key Responsibilities

Strategic Leadership

Develop and execute a comprehensive sales and marketing strategy aligned with business objectives and revenue targets.
Lead and guide the heads of key functions, ensuring cohesive strategy implementation and performance.
Participate in executive and strategic discussions to shape the company’s direction and goals.

Revenue Growth

Drive strategies to increase cements and allied products sales, focusing on new business acquisition and customer retention.
Implement dynamic sales plans based on market trends, customer needs, and competitive analysis.
Oversee the acquisition of new customers and the implementation of retention initiatives.

Brand Management

Oversee the development and execution of comprehensive brand strategies to maintain and enhance brand identity.
Direct efforts in advertising, promotions, and public relations to ensure impactful campaigns.

Market Analysis and Adaptation

Stay abreast of industry trends, market dynamics, and competitor activities.
Utilize data and market research to identify opportunities and inform strategic decisions.

Compliance and Governance

Ensure all sales and marketing strategies comply with corporate governance policies and procedures.
Actively mitigate legal risks associated with advertising, promotions, and sales practices.
Maintain compliance with relevant laws and regulations across all sales and marketing activities.

Technological Advancements

Maximize the efficacy of sales and marketing operations using technological tools like CRM systems.
Implement technological advancements to streamline operations and improve efficiency.

Performance and Budget Management

Establish and monitor key performance indicators (KPIs) for both sales and marketing.
Utilize performance metrics to assess the overall effectiveness of strategies and campaigns.
Develop and manage budgets, ensuring cost-effective resource allocation to maximize ROI.

Collaboration and Leadership

Foster collaboration between sales and marketing teams to ensure a unified approach.
Mentor and develop the leadership team within the Sales and Marketing department.
Promote a high-performance culture focused on achieving business goals.

Ethical Standards and Transparency

Champion ethical practices across all sales and marketing activities, ensuring transparency and integrity.
Implement policies and procedures to prevent fraud and maintain high ethical standards.
Foster a culture of compliance with ethical guidelines and promote accountability within the department.

Internal Control and Risk Management

Establish robust internal controls to prevent leakages and ensure financial integrity in sales and marketing operations.
Conduct regular audits and reviews to monitor compliance with internal controls and identify areas for improvement.
Implement risk management strategies to mitigate potential risks associated with sales and marketing activities.

Innovation and Continuous Improvement

Drive innovation in sales and marketing strategies and processes to stay ahead of industry trends and competitors.
Encourage a culture of innovation within the department, supporting initiatives that enhance efficiency and effectiveness.
Evaluate new technologies and methodologies to optimize sales and marketing operations and improve ROI.

System Policy and procedures

Set clear guidelines for sales practices, customer interactions, data management, and the use of marketing materials.
Ensure data security and set guidelines defining how customer data should be handled and protected.

Financial Management

Oversee the budgeting, forecasting, and financial planning of sales and marketing initiatives.
Analyse market trends, customer behaviour, and the competitive landscape to make informed decisions that will drive revenue growth and profitability.
Set financial targets for the department and monitor performance against these targets to meet financial objectives of the organization.

Internal Stakeholders

External Stakeholders

Qualifications

Educational Qualification:

Work Experience (Range of years):

20+ years of experience in sales and marketing, with at least 5 years in a senior leadership role.

Industry Knowledge:

Experience in the cement or manufacturing industry is highly preferred. Demonstrated success in leading large, diverse teams and managing multiple functions.